Emotions before logic
During several meetings with the team I noticed an alarming pattern: though I was prepared and all my proposals sounded very logical, guys just haven’t bought it.
At the same time, I noticed how some fairly simple ideas can be really engaging, if presented with a lot of passion.
Three layers of leadership
When you need to persuade a team, your effort is assessed across 3 dimensions, in the order of diminishing effect:
If you want something to happen, you need to emit energy and passion. That was my problem — I was close to a burn-out, and didn’t sound like a passionate man at all.
An audience will likely assess your arguments from the point of your accomplishments and status. It means that before your offer something, you must earn a track record. It can be overcome by a strong charisma (which appeals to emotions).
Surprisingly to me, the least important part of the message. Of course, if you try to push a complete bullshit, you will fail. But my main mistake so far is to put almost all bets on logic, without preparing emotionally.
Now before important meetings I ask myself questions:
- What’s my energy level?
- If it’s required, can I perform like a rock star?
- How can I recharge (power nap, meditation, motivational videos, etc.)?
- Am I credible enough for my audience?
- Do I need to have 1–1 meetings before, to create a credibility in a more private environment?
Not saying it always goes like this, but I try to pay more attention to emotions and credibility before logic.